Bengaluru | March 2025 — In a significant move to deepen its presence in India's fast-growing fintech sector, Flipkart has received a non-banking financial company (NBFC) license from the Reserve Bank of India (RBI). This license will allow the e-commerce giant to directly offer loans to both customers and sellers through its financial services arm, Super.money.

The approval marks a strategic expansion for Flipkart beyond its core retail business. With this NBFC status, Flipkart can now participate more actively in India’s credit ecosystem, offering services like Buy Now, Pay Later (BNPL), consumer loans, and working capital finance for its marketplace sellers—without needing to partner exclusively with third-party financial institutions.

Super.money, launched in 2023, was originally a platform connecting users with lending and insurance partners. With the new NBFC license, it transitions into a full-fledged digital lender, setting Flipkart apart as the first major Indian e-commerce company with direct lending capabilities.

Industry experts see this as a logical next step for Flipkart, which has been diversifying rapidly in areas like quick commerce, digital payments, and financial services, amid intensifying competition from Amazon, Reliance, and Tata Group.

The RBI’s approval comes at a time when Flipkart is also preparing for a highly anticipated IPO, following its 2025 decision to shift its domicile from Singapore to India.

Sources:

• Reserve Bank of India

• Flipkart Corporate Announcements

• Reuters, Economic Times